Why Tiffany?

Since 1837, Tiffany has become the world famous jewelry brand and the United States hall design door. It is one of my favorite jewelry brands. Since I bought 150 stocks of Tiffany, I've been gaining money.  

Tiffany is one of the most stable stock in a good way. I bought Michael Kors and Loews at a same time. These two companies, especially MK has been going down for most the time and Loews wasn't gaining too much like Tiffany.  Tiffany's market value is 11.745 billion at opening at 94 and now is 94.37. Last closing was 93.83. The daily volume is 156.51 million and the average of 10 days volume is 256.68 million.

First of all, in my opinion, this trade is conservative because the price of it is not cheap but also not too expensive which makes people would like to try to invest. Tiffany's products are good for women from age 28 to 54. Although they say their products are basiclly for 28 to 54, I can always find a product that satisfy me at their store and I'm only 18. When I bought their products, I was 16. Their products are variety and a little expensive which is a good choice for important presents like engage rings, 18th birthday presents, celebration of graduating colleges and so on. People will pay 200 hundred dollars for a good quality and nice looking jewelry.  

Secondly, Tiffany is a really popular company that everyone know. It is one of the top five jewelry companies in the world. Apple, Starbucks, McDonald's and Boeing companies are popular too. That is one of the reason why so many people invested in those companies and these companies are getting bigger so those who bought their stocks gained a lot. We can see Tiffany everywhere, same as Swarovski but Swarovski doesn't have that many variety products as Tiffany and Swarovski is more expensive than Tiffany. Compare these two top designing jewelry companies, Tiffany wins people hearts more than Swarovski. Swarovski focuses more on crystal and diamonds and these materials actually don't worth the prices Swarovski gives.  Tiffany has those materials too but they also have gold, silver, platinum, and everything. The most important is, Tiffany's designers are better than Swarovski's. There designers do excellent works to make Tiffany's products worth the prices and attract people to buy their products. Swarovski always losses but Tiffany nearly never.


Thirdly, people are becoming richer than before which means people's living quality are much better than before. Maybe people would be satisfied if she got a twenty dollars ring for 18th birthday but now she can only be satisfied if she can get a two hundred dollars one. If there many people are rich and they can afford that much money to buy a ring as a present, that means this type of companies will earn a lot of money.



I buy both Swarovski and Tiffany. Tiffany's products' color, design, and prices are better. If I need to choose my wedding ring, I will go to Tiffany first.